MKTG 4730 - Marketing Research

A study of the principles and methods of marketing research. Topics include: information sources, applied project design and administration, data processing and analysis, and research report writing.

Prerequisite/Corequisite:
Prerequisites: Admission to Upper Division, MKTG 3700, and either MATH 1401 or MATH 2400, all with grades of C or higher

Hours:
3