MKTG 4820 - Salesforce Management

This course is designed to expose students to the functions, problems, and strategies encountered by managers of a sales organization. The students will learn from the perspectives of the leader or manager whose responsibility it is to hire, direct, train, supervise, motivate, compensate, and evaluate the salesforce. In addition, the topics related to establishment of sales territories, quotas, and budget will also be discussed. The course will be taught using a variety of learning techniques tailored to the graduate level student studying in an online or blended learning environment.

Prerequisite/Corequisite:
Prerequisites: MKTG 3720 with a grade of C or higher and Admission to Upper Division

Hours:
3