MKTG 3301 - Application of Marketing Technology

An introduction to the activities involving the exchange of goods, services, and ideas for the satisfaction of human wants. The role that the marketing function plays in the determination of policies and strategies relating to product, price, channels of distribution, and promotion is extensively examined. The course will look at how design, color, layout, ease of use and other aspects of a web page impact internet marketing. Customer appeal and customer attraction to products and services being marketing on the web will also be included in this course.

Prerequisite/Corequisite:
Prerequisite: Admission to the B.A.S. program, ACCT 3200, ECON 3100, CISM 3201, BUSA 3105 and MGNT 3101

Hours:
3

Location Offered: Gainesville