Nov 23, 2024  
2011-2012 Gainesville State College Catalog 
    
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2011-2012 Gainesville State College Catalog [Archived Catalog]

PSYC 4402 - Attitude Theory and Measurement

Attitudes are usually defined as enduring evaluations of objects (e.g., people, products, issues) that guide behavior.  Attitudes are integral to many fields within and beyond psychology:  marketing and consumer behavior, decision making, stereotypes, impression formation, eating, and health, to name just a few.  In fact, the concept of attitude is one of the most studied psychological constructs.  Because the wealth of information pertaining to attitude theory is too expansive to cover in one course, this course will focus on providing an overview of 4 broad themes within attitude theory:  (1) What are attitudes? (2) How can attitudes be measured? (3) What is the relationship between attitude and behavior? (4) How can attitudes be changed? 

Prerequisite/Corequisite:
PSYC 1101 and PSYC 3201 with a grade of C or higher

Hours:
3

Location Offered: Gainesville