Apr 29, 2024  
2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [Archived Catalog]

MKTG 3730 - Consumer Behavior [R]

A study of social, cultural and economic processes involved in individual and household purchases and their relationship to aspects of target marketing. Pre-requisites: ACCT 2101, ACCT 2102, ECON 2105, and ECON 2106 with a C or higher in each. Pre- or Co-requisite: MKTG 3700.

Prerequisite/Corequisite:
ACCT 2101 with C or greater and ACCT 2102 with C or greater and (ECON 2105 with C or greater or ECON 2105H with C or greater) and ECON 2106 with C or greater and MKTG 3700 with C or greater

Hours:
3