Feb 22, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [Archived Catalog]

MKTG 3700 - Principles of Marketing

An introductory course that studies fundamental marketing problems faced by organizations such as: identifying customers, choosing target markets, understanding consumers, knowing industry structures, and selecting pricing, promotional, product, and distribution strategies. Attention is given to global opportunities and ethical issues in the evaluation of problems to achieve better decisions.

Prerequisites: ACCT 2101 and either ECON 2105 or ECON 2106, all with grades of C or higher