Apr 18, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [Archived Catalog]

MKTG 3710 - Advertising

A study designed to examine theory and practical application of advertising in the context of integrated brand promotion along with the economic regulatory and social effects of promotional activities.

Prerequisite/Corequisite:
Prerequisites: Admission to Upper Division and MKTG 3700 with a grade of C or higher

Hours:
3