Feb 08, 2023  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [Archived Catalog]

MKTG 3730 - Consumer Behavior


A study of social, cultural and economic processes involved in individual and household purchases and their relationship to aspects of target marketing.

Prerequisite/Corequisite:
Prerequisites: Admission to Upper Division and MKTG 3700 with a grade of C or higher

Hours:
3