Feb 22, 2024  
2016-2017 Undergraduate Catalog 
2016-2017 Undergraduate Catalog [Archived Catalog]

MKTG 3740 - Retailing

An introductory course on the retailing industry with a managerial approach. The general topics include types of retail institutions, merchandising (retail mix and format), the price/service trade-offs, and consumer analysis. The course will cover strategy decisions involving location analysis, space planning and store configuration and considerable E-commerce/E-Tailing/Internet Marketing content. The course will utilize a topical discussion format with case studies.

Prerequisites: Admission to Upper Division and MKTG 3700 with a grade of C or higher