Jul 07, 2025  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [Archived Catalog]

MKTG 4730 - Marketing Research

A study of the principles and methods of marketing research. Topics include: information sources, applied project design and administration, data processing and analysis, and research report writing.

Prerequisite/Corequisite:
Prerequisites: Admission to Upper Division, MKTG 3700, and either MATH 1401 or MATH 2400, all with grades of C or higher

Hours:
3