MKTG 3760 - Digital Marketing & Analytics

This course introduces students to the topics of digital marketing, digital analytics, and their impact on overall marketing strategy. The course addresses topics such as web design and usability from a marketer’s perspective, marketing analytics related to digital marketing channels, content marketing, and applied tactics for B2B, B2C, and C2C markets using digital marketing channels such as search, social media, and video.

Prerequisite/Corequisite:
Prerequisites: Admission to Upper Division and MKTG 3700 with a grade of C or higher

Hours:
3