COMM 4013 - Public Opinion & Leadership

This course explores how public opinion influences, and is influenced by, political leadership in the public sphere. Topics include the histories of the field of public relations and the concept of “public opinion”; qualitative and quantitative research methods in the study and measurement of public opinion; case studies in the use of public opinion research; case studies in the manipulation of public opinion, with a focus on the modern US presidency; and the relationship between the public, the media, and government officials.

Prerequisite/Corequisite:
Prerequisite: Completion of all lower division coursework

Hours:
3