May 29, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog

COMM 4040 - Persuasion & Argumentation

This course focuses on how persuasion and the arguments that constitute persuasion operate in our organizational and globalized world. Persuasion will be examined within the contexts of corporations, public service entities, public speaking occasions, and interpersonal relationships. This study takes place in the larger context of an information-intensive, globalized world. Students will learn argumentation within the contexts of both winning arguments and within the contexts of managing conflict through means such as conflict resolution and mediation.

Prerequisite: COMM 3250