Nov 30, 2024  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [Archived Catalog]

Marketing (B.B.A.)


The Mike Cottrell College of Business is an AACSB accredited institution that offers the Bachelor of Business Administration (BBA) degree with majors in accounting, finance, information systems, management, and marketing. In addition to the BBA degree, the Mike Cottrell College of Business offers the Bachelor of Applied Science (BAS) in Technology Management and Paralegal Studies, and the Bachelor Science (BS) Degree in Computer Science.  The College offers the Associate of Arts (AA) in Business Administration, the Associate of Science (AS) in Business Education, Computer Science, and Sports Management, the Associate of Applied Science (AAS) in Paralegal Studies and a Certificate in Paralegal Studies. The Paralegal degrees (BAS, AAS and Certificate) are approved by the American Bar Association. The College offers six minors, including the Minors in Entrepreneurship, Mobile App Development, Cyber Security, Information Assurance and Security (IAS), Computer Science, and Computer Information Systems. The Minor in Business Administration is available for non-business majors. At the graduate level, the College offers the Master of Business Administration (MBA) degree. Information about the graduate program is available in the Graduate Bulletin or online.

Mission

The Mike Cottrell College of Business educates students to become ethical business professionals and prepares them to serve as leaders in their communities and in the global marketplace.

We accomplish our mission through:

              providing innovative learning environments,

              producing relevant intellectual contributions, and

              engaging in meaningful outreach and service.  

Becoming a Business Major or Minor and Advising

Upon admission to the University, any student can declare a major in the AA, AS, AAS, BBA or BS degree program.  Currently enrolled students who wish to change their major to business must have an overall GPA of at least 2.0; otherwise, they will be provided with specific suggestions for improving their academic record prior to making another request.

Admission to the BAS requires an appropriate career associate degree (e.g., AAS or AAT) from an institution regionally accredited to grant associate degrees. Students who hold associate degrees (usually AA or AS) that are designed to constitute the first two years of a BA, BS or BBA or other traditional baccalaureate degrees will not be eligible for admission to the BAS program. A student who wishes to pursue the BAS, but who has not yet completed a career associate degree, must finish the career associate degree before applying for entry to the BAS.  

Students with a major in the MCCB will be assigned a faculty advisor in the College of Business based on their degree program and campus.  The faculty advisor will assist in planning and sequencing coursework to progress toward a degree and provide career advice.  Students seeking a minor in Business should contact the College of Business for direction to the appropriate advisor.

In addition to faculty advisors, the MCCB maintains a website, http://ung.edu/myung/, with advising information for all degree programs.  The site includes information for current students including curriculum information, forms, and answers to many frequently asked questions.

Enrollment Eligibility

A grade of C or higher is required to meet any stated prerequisites for courses taught in the MCCB.  In addition, enrollment in many courses in the MCCB requires students to meet eligibility requirements beyond the specific course prerequisites identified in the course description.  These requirements are monitored through the registration system rather than requiring a separate application for admission to the MCCB.

Location and Frequency of Course Offerings

All courses required for each BBA major, the BAS in Technology Management,  and for the minor are taught on the University campus in Dahlonega. All courses for the BBA for majors in accounting, finance, and management are taught on the Gainesville campus. All course required for the BAS, AA, AS and Paralegal degrees are offered on the Gainesville campus as well. All courses for the AA and AS degrees in Business Education are offered on the Cumming and the Oconee campuses. Area F Business courses are offered each semester on each campus. Courses specific to the major are offered on their respective campuses according on a one year or two year rotation. Most majors include courses that must be taken in an established sequence. Students are expected to consult the long-range schedule and establish a logical sequence of courses that will allow them to complete prerequisites prior to the time that advanced courses are taught.

Graduation Requirements

In addition to meeting the requirements specified under Academic Regulations for all degrees, candidates for the BBA degree must:

  • Complete at least half of the 51 semester hours required for the combined Common Professional Component and major specific courses at UNG; at least 12 of these semester hours must be in the major specific area;
  • Earn a grade of C or better in each course in Area F, the Common Professional Component and the major specific area.
  • Complete the Student Professional Development Program as specified by the College of Business for the BBA and BAS degrees.

BBA Core Curriculum Requirements - 60 hours


Refer to Semester Core Curriculum Areas A-E  

Area A1: No Exceptions

Area A2: UNG BBA students should take MATH 1111 College Algebra or higher.
               Transfers should consult with their Academic Advisor.

Area B: No Exceptions

Area C: No Exceptions

Area D: UNG BBA students should take MATH 2040 Brief/Survey of Calculus.
             Transfers should consult with their Academic Advisor.

Area E: UNG BBA students should not take ECON 2105 Macroeconomics. (ECON 2105 is required in Area F)

 

Area F - Business Administration - 18 hours


Note: Business Communication and Legal Environment of Business are both required for the BBA degree. One course counts in Area F and the other counts in the Common Professional Component. Students who transfer with credit for a different course in Area F must use elective hours to meet the requirement.

Courses Appropriate to Major 21 hours


General Electives


General Electives (9 hours or enough to bring the total hours to 120 if hours do not match in the other areas) [Wellness and activity PE classes may not be used; courses used to meet major requirements may not be included as general electives. General Elective hours may be used toward a second major or toward a minor.]  

Business Leadership Concentration Option (9 hours) (Currently available in Dahlonega)


If a BBA student wants to complete a Business Leadership Concentration, the student may use the elective hours to complete the following courses:

Other Requirements