Marketing (B.B.A.)

BBA Core Curriculum Requirements - 42 hours

Refer to Core Curriculum (Areas A-E)  

Area A1: No Exceptions

Area A2: UNG BBA students should take MATH 1111 or higher.
               Transfers should consult with their Academic Advisor.

Area B: No Exceptions

Area C: No Exceptions

Area D: UNG BBA students should take MATH 2040 (must make a grade of “C” or higher).
             Transfers should consult with their Academic Advisor.

Area E: UNG BBA students should not take ECON 2105 (course is required in Area F).

Area F: Business Administration - 18 hours

A grade of C or higher is required in all Area F courses

• ACCT 2101 - Principles of Accounting I
• ACCT 2102 - Principles of Accounting II
• ECON 2105 - Principles of Macroeconomics
• ECON 2106 - Principles of Microeconomics
• CIS 2201 - Computer Information Systems
• BUSA 2810 - Legal Environment of Business

Business Core - 30 hours

A grade of C or higher is required in all Business Core and Major Specific courses. Admission to upper division is required to register for most courses with prefixes of ACCT, BUSA, CIS, ECON, FINC, MGMT and MKTG numbered 3000 or higher (the courses that are not part of the admission to upper division are noted with an “*” to the right of the course name).

• BUSA 2108 - Business Communication
• MATH 1401 - Elementary Statistics
• BUSA 3110 - Statistics for Business
• BUSA 3120 - Operations Management
• FINC 3440 - Principles of Finance *
• MGMT 3661 - Fundamentals of Management *
• MKTG 3700 - Principles of Marketing *
• BUSA 4995 - Strategic Management

•  

  Choose one:

• CIS 3130 - Business Information Systems *
• ACCT 4330 - Accounting Information Systems (Required for Accounting majors)

•  

  Choose one:

• BUSA 4527 - International Business
• BUSA 4528 - Travel Abroad/International Business

Courses Appropriate to Major - 21 hours

• MKTG 3730 - Consumer Behavior
• MKTG 4730 - Marketing Research
• MKTG 4780 - Marketing Management

General Electives - 9 hours

• 9 hours or enough to bring the total hours to 120 (General Elective hours may be used toward a second major or toward a minor)

Other Requirements

• Completion of the Student Professional Development Program (PROS) as specified by the Mike Cottrell College of Business for the BBA and BAS degrees.
• Complete at least half of the 51 semester hours required for the combined Business Core and major specific courses at UNG; at least 12 of these semester hours must be in the major specific area.
• Earn a grade of C or higher in each course in Area F, the Business Core, and the major specific area.
• US and Georgia History Requirements 
• US and Georgia Constitution Requirements 
• Regents’ Skills Program Requirements