Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [Archived Catalog]

Marketing (B.B.A.)


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BBA Core Curriculum (Areas A-E) - 42 hours


Refer to Core Curriculum (Areas A-E)  

Area A1: No Exceptions

Area A2: UNG BBA students should take MATH 1111 or higher.
               Transfers should consult with their Academic Advisor.

Area B: No Exceptions

Area C: No Exceptions

Area D: UNG BBA students should take MATH 2040 (must make a grade of “C” or higher).
             Transfers should consult with their Academic Advisor.

Area E: UNG BBA students should not take ECON 2105 (course is required in Area F).

Business Core - 30 hours


A grade of C or higher is required in all business core and major specific courses. Admission to Upper Division is required to register for most courses with prefixes of ACCT, BUSA, CIS, ECON, FINC, MGMT and MKTG numbered 3000 or higher (the courses that are not part of the Admission to Upper Division are noted with an “*” to the right of the course name).

Digital Marketing Concentration


General Marketing Concentration


Professional Selling Concentration


General Electives - 9 hours


  • 9 hours or enough to bring the total hours to 120 (General Elective hours may be used toward a second major or toward a minor)

Other Requirements


  • Completion of the Student Professional Development Program (PROS) as specified by the Mike Cottrell College of Business for the BBA and BAS degrees.
  • Complete at least half of the 51 semester hours required for the combined Business Core and major specific courses at UNG; at least 12 of these semester hours must be in the major specific area.
  • Earn a grade of C or higher in each course in Area F, the Business Core, and the major specific area.
  • US and Georgia History Requirements 
  • US and Georgia Constitution Requirements 
  • Regents’ Skills Program Requirements 

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