Digital Marketing Minor

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The Digital Marketing minor is offered to UNG students completing a major in any Bachelor’s degree program, including the BBA degree, at the same time as completing the minor. Completion of 15 credit hours with a grade of “C” or better in the following courses is mandatory to satisfy the requirements of this minor.

*Marketing Majors will not be able to complete the Digital Marketing Minor, as they have the Digital Marketing Concentration as an option.

Minor Requirements

A “C” or better is required in all courses.

Required Courses - 12 Hours

MKTG 3700 - Principles of Marketing
MKTG 3760 - Digital Marketing
MKTG 4710 - Digital Analytics
MKTG 4720 - Content and Social Media Marketing
*MKTG 3700 Principles of Marketing is already a required course for MCCB Students. As students cannot double count a course towards a degree, MCCB students will need to take an additional elective course from the list.

Electives - 3 Hours

Choose 3 credit hours from the following list of courses.