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Oct 18, 2024
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2018-2019 Undergraduate Catalog [Archived Catalog]
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MKTG 3730 - Consumer Behavior A study of social, cultural and economic processes involved in individual and household purchases and their relationship to aspects of target marketing.
Prerequisite/Corequisite: Prerequisites: Admission to Upper Division and MKTG 3700 with a grade of C or higher
Hours: 3
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