Sep 07, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [Archived Catalog]

MKTG 4740 - Emerging Issues in Digital Marketing

As new technologies become dominant in the marketplace, the field of digital marketing is in constant change. This course will be an in-depth review of a digital marketing topic. This course may be an independent study under the supervision of a member of the marketing faculty or a formal class. The content and requirements of this course will vary depending on the instructor and subject of the course. Emerging topics in the field of digital marketing may include, but not be limited to, the Internet of Things (IoT), use of facial recognition and biometrics in marketing, geo-marketing, marketing using big data and more.

Prerequisite/Corequisite:
Prerequisites: MKTG 3760 with a grade of C or higher and Admission to Upper Division

Hours:
3