Marketing (B.B.A.)

BBA Core IMPACTS - 42 hours

Refer to Core IMPACTS  

Institution: No Exceptions

Mathematics: UNG BBA students should take MATH 1111 or higher.
               Transfers should consult with their Academic Advisor.

Citizenship: No Exceptions

Humanities: No Exceptions

Writing: No Exceptions

STEM: UNG BBA students should take MATH 2040 (must make a grade of “C” or higher).
             Transfers should consult with their Academic Advisor.

Social Sciences: UNG BBA students should not take ECON 2105 (course is required in the Field of Study).

Field of Study (Business Administration) - 18 hours

A grade of C or higher is required in all Field of Study courses.

• BUSA 1105 - Introduction to Business
• ACCT 2101 - Principles of Accounting I
• ACCT 2102 - Principles of Accounting II
• ECON 2105 - Principles of Macroeconomics
• ECON 2106 - Principles of Microeconomics
• CIS 2201 - Computer Information Systems

Business Core - 30 hours

A grade of C or higher is required in all business core and major specific courses. Admission to Upper Division is required to register for most courses with prefixes of ACCT, BUSA, CIS, ECON, FINC, MGMT and MKTG numbered 3000 or higher (the courses that are not part of the Admission to Upper Division are noted with an “*” to the right of the course name).

• MATH 1401 - Elementary Statistics
• BUSA 2810 - Legal Environment of Business
• BUSA 3110 - Data Analytics for Business
• BUSA 3120 - Operations Management
• FINC 3440 - Principles of Finance *
• MGMT 3661 - Fundamentals of Management *
• MKTG 3700 - Principles of Marketing *
• BUSA 4995 - Strategic Management

•  

  Choose one:

• CIS 3130 - Business Information Systems *
• ACCT 4330 - Accounting Information Systems (Required for Accounting majors)

•  

  Choose one:

• BUSA 4527 - International Business
• BUSA 4528 - Travel Abroad/International Business

Courses Appropriate to Major - 21 hours

General Electives - 9 hours

• 9 hours or enough to bring the total hours to 120 (General Elective hours may be used toward a second major or toward a minor)

Other Requirements

• Completion of the Student Professional Development Program (PROS) as specified by the Mike Cottrell College of Business for the BBA and BAS degrees.
• Complete at least half of the 51 semester hours required for the combined Business Core and major specific courses at UNG; at least 12 of these semester hours must be in the major specific area.
• Earn a grade of C or higher in each course in the Field of Study, the Business Core, and the Major specific area.
• US and Georgia History Requirements  
• US and Georgia Constitution Requirements  
• Regents’ Skills Program Requirements