MKTG 4780 - Marketing Management

A study of various policies and problems requiring strategic decisions by marketing management in the areas of product policy, distribution policies and physical distribution, pricing, advertising, sales promotion, and management of personal selling.

Prerequisite/Corequisite:
Prerequisites: Admission to Upper Division, and MKTG 3730 and MKTG 4730 with grades of C or higher

Hours:
3