MKTG 4810 - Advanced Sales

This course provides in-depth study of advanced sales concepts including relationship management, negotiation, proposal writing and account management. The course is designed to Broadens students understanding of the sales process looking at complex sales and solutions selling. Intense lab work focusing on communication skills, asking the right questions to fully understand needs, helping client turn implicit needs into explicit needs, conducting B2B and complex negotiations, and understanding how to create win-win solutions.

Prerequisite/Corequisite:
Prerequisites: MKTG 3720 with a grade of C or higher and Admission to Upper Division

Hours:
3