ENTR 6050 - Corporate Entrepreneurship and Innovation Management

Entrepreneurship is alive and well in the corporate world. To be competitive within the current business environment corporations are increasingly required to innovate and be entrepreneurial. Although corporations are typically viewed and described as bureaucratic and not as innovative or agile as new ventures or smaller businesses, many have been creative and innovative in building and sustaining their competitive advantage. This course explores innovation and entrepreneurship in established medium to large organizations including lean product develop and implementation. Innovation in corporations can be stymied when placed in the everyday operations of a company. This course also explores the use of skunk works and other techniques to insure that existing company methods, processes and performance measures do not diminish new product and venture ideas.

Hours:
3