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Apr 19, 2024
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2022-2023 Undergraduate Catalog [Archived Catalog]
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MKTG 3700 - Principles of Marketing
An introduction to marketing as a strategy for achieving organizational profit and growth objectives. The course introduces students to the fundamentals of marketing planning, identifying & understanding customers, decisions related to product, price, promotion, and distribution as influenced by evolving global, ethical, sustainable, and technological environments.
Prerequisite/Corequisite:
Prerequisites: ACCT 2101 and either ECON 2105 or ECON 2106, all with grades of C or higher
Hours:
3
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