MKTG 3730 - Consumer Behavior

Course designed to enhance understanding and appreciation of the focal point of all marketing and business activities – consumers. It facilitates learning how consumers think and behave in order to acquire, use, and dispose of products and services. Topics include external and internal psychological, socio-cultural, economic, and ethical influences on consumer decisions and their consumption journey.

Prerequisite/Corequisite:
Prerequisites: Admission to Upper Division and MKTG 3700 with a grade of C or higher

Hours:
3