Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [Archived Catalog]

MKTG 4730 - Marketing Research


Course designed to facilitate student understanding of how marketing research guides consumer and customer-oriented decision making in a marketing organization. Students learn the principles and approaches first hand by undertaking a marketing research project.

Prerequisite/Corequisite:
Prerequisites: Admission to Upper Division, MKTG 3700, and MATH 1401, all with grades of C or higher

Hours:
3