MKTG 3760 - Digital Marketing

Digital Marketing is an introductory course on digital marketing and its impact on the marketing mix. Topics include user experience and interface basics and website design from a marketer’s perspective as well as introductions to e-commerce, search marketing, digital advertising, re-targeting, email marketing, affiliate marketing, social media, content marketing, mobile and emerging technology marketing. As the field of digital marketing is in constant change, introductory emerging and relevant topics in the area of digital marketing may be added as needed.

Prerequisite/Corequisite:
Prerequisites: ACCT 2101, ACCT 2102, ECON 2105, ECON 2106, MATH 2040, and MKTG 3700 with grades C or higher; and 2.5 GPA based on 40 hours or 2.75 GPA based on required ACCT, ECON, and MATH courses

Hours:
3