MKTG 4720 - Content and Social Media Marketing

This specialized course focuses on two major topics in the field of digital marketing: content marketing and social media marketing. Both content and social media marketing efforts impact elements of search marketing and the distribution of marketing content. This course will help students build knowledge in digital targeting / persona development, content marketing and strategy, persuasion in digital marketing, social media marketing, social media listening, community management, content and social media metrics and other relevant topics as change occurs in the field of content and social media marketing.

Prerequisite/Corequisite:
Prerequisites: MKTG 3700 with a grade of C or higher and Admission to Upper Division

Hours:
3