Apr 22, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [Archived Catalog]

MKTG 3700 - Principles of Marketing

An introduction to marketing as a strategy for achieving organizational profit and growth objectives. The course introduces students to the fundamentals of marketing planning, identifying & understanding customers, decisions related to product, price, promotion, and distribution as influenced by evolving global, ethical, sustainable, and technological environments.

Prerequisites: ACCT 2101 and either ECON 2105 or ECON 2106, all with grades of C or higher